The UK's number one site for for unusual gifts
Posted by Suzy the office geek on February 13, 2017
It is really hard in the retail industry to stand apart from everyone else. Whenever you think you have stumbled across an unusual and unique idea, you will always find that someone else has already thought of it. It's kind of like when you buy a new car. All of a sudden, all you see is your car everywhere! You suddenly feel extremely common, like you have fallen into a classic salesman trick to buy the most popular car of the year in the not so unique 'Hint of luscious lime' colour that you thought would be oh so trendy.
At Nuku we are always falling into that same trap. Someone will walk into the office and say,
'I have found this amazing unusual product and you are going to love it! It's a sleeping bag with arms and legs. How amazing is that! So when you are stuck in a muddy field at a festival and need the toilet in the middle of the night, there is no need to struggle out of your sleeping bag, get dressed and stumble across the maze of tents to find the toilets. You can stay in your sleeping bag!!! How bloody cool is that!'
Yeah Selk Bags are pretty cool and yes, we were one of the first online retailers to start selling these amazingly unique products. But that's the problem with unique. It doesn't stay unique for long. And thanks to the rise of the social media monster even the unusual doesn't seem so unusual after you have seen it on your newsfeed a few times. So it is getting increasingly tricky to stay unusual and try to bring gift ideas and product innovations that no one else has caught onto yet.
Yes we have the classic Unicorn Gifts that everyone is going nuts for at the moment. I am sure some marketing guru somewhere knows why, And we have one of the largest collections of cardboard safari animals that you can buy anywhere on the internet. As for Giant Inflatables, well we do sell them, and we do love them. But why does everyone want giant inflatable pool floats all of a sudden? Are people really packing them into their suitcases and taking them to Benidorm? Or have more people than we realised got swimming pools lurking in their trendy new underground apartments than we realised? Whatever the mystery we are happy to go along with the latest trends.
But at the same time, we really really want to be unique. We want you to see a whole load of unusual gift ideas that you wouldn't see in one place anywhere else. That is why sometimes on our site you will think 'what the hell is that??!'
The world is full of strange, unique, unusual individuals and they all have their own reasons for craving the bizarre, weird and wonderful things that Nuku sells.