Coffee is not coffee. Its a thing that we need, enjoy and insist on. It's a drug but not addictive. Its freeze dried, or ground, or filtered - warm, cold or something that sounds like we should try it, but never heard of. Dry Brew Coffee is something different, something we all need and if you like the taste of coffee........ we all need. The caffeine hit is what its all about, and this hit comes in a chewable take anywhere format thats already been brewed. You just get the caffeine, the hit, that coffee intake that you need.
It's a coffee hit, a sweet, a chewable something. A replacement for a coffee that can't be made, drunk or spilt. It's convenient.